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Preface Academy · Kids Experience Day
Meta Lead Forms · Website Forms · CAs Outreach
Review Guide ↗
Live
Date Range →
Key Performance Indicators
Total Leads
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Total Ad Spend
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Cost Per Lead
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Enrolled
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✦ AI Insight
click to cycle
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Conversion Funnel ·
Ad Spend
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New Leads
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Enrollments
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Daily Lead Volume
Daily Leads by Source
Meta Lead Form · Website (organic / paid / email) · CA Outreach
Lead Source Mix
All channels · with website UTM breakdown
Lead Pipeline · Campus Distribution · Course Age Groups
Lead Status Funnel
Tracker status progression
Total enrolled (HQ + Franchise) —
Campus Distribution
Lead volume per location
Course Age Groups
Enriched from website form course titles
Enrollment Outcomes · Ad Spend · Website UTM Breakdown
Enrollment Status
Final outcome of leads in selected range
Ad Spend by Type
HKD · full campaign period
Website Form · UTM Sources
How website leads found the form
Campaign Breakdown · All Campaigns by Spend
CampaignTypeSpend (HKD)ResultsCPL (HKD)Impressions