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Preface Academy ยท Kids Experience Day
Key Performance Indicators
โฆ AI Insight
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โบ
Daily Lead Volume
Daily Leads by Source
Meta Lead Form ยท Website (organic / paid / email) ยท CA Outreach
Lead Source Mix
All channels ยท with website UTM breakdown
Lead Pipeline ยท Campus Distribution ยท Course Age Groups
Lead Status Funnel
Tracker status progression
Total enrolled (HQ + Franchise)
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Campus Distribution
Lead volume per location
Course Age Groups
Enriched from website form course titles
Enrollment Outcomes ยท Ad Spend ยท Website UTM Breakdown
Enrollment Status
Final outcome of leads in selected range
Ad Spend by Type
HKD ยท full campaign period
Website Form ยท UTM Sources
How website leads found the form
Campaign Breakdown ยท All Campaigns by Spend
| Campaign | Type | Spend (HKD) | Results | CPL (HKD) | Impressions |